Light bulb moments

“When I first met Isabella, I was blown away by her. She is warm, personable, clearly passionate and deeply knowledgeable about youth and social justice as well as being refreshingly candid which every CEO needs! I hired her to make our brand relevant to future generations and to give back to society and the communities we serve. We had no idea where our next generation of customers was coming from and I viewed that as a massive problem. We had to find ways to be relevant to younger generations in a genuine way that stayed true to who we were as a company. This work is often perceived as ‘soft’ but should never be viewed as an expense, it’s an investment and a necessity for companies if they’re to remain relevant.

Isabella did not disappoint, her efforts created an enormous amount of awareness in communities worldwide that previously didn’t even know RS existed. From scratch, she developed an entire education program for young engineers, a youth advisory board, competitions, student ambassadors and charity partnerships. Isabella was also light years ahead on diversity topics and led initiatives both internally and externally that showcased RS in a completely new light. All together, these efforts reached more than half a million young people over the course of just four years. Our reputation soared, often new starters told us they joined because of our commitment to the next generations of changemakers or our charity works. Isabella is talented, smart, empathetic, purpose-led and driven. She is a radical, future-fit, ‘non-traditional’ leader who talks less than most but she makes amazing things happen.

Lindsley Ruth - Former CEO of RS Group plc, Board Director, Expert in Distribution, Electronics & Industrial

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“We engaged Isabella to help diversify our early careers talent pipeline through grassroots partnerships, supporting our race inclusion network strategy. She recommended impactful partners and provided insightful suggestions to enhance our network’s reach and impact. Her passion, expertise, and changemaker community have been invaluable, offering ways to deliver real social impact and inclusivity. Isabella’s advice on fostering grassroots diversity has driven rapid change, shifting our C-suite’s perspective and significantly advancing our social impact and inclusivity efforts.”

Vishal Chhatralia - Chief Digital and Innovation Officer at DCC Technology and Exertis

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“I have had the amazing pleasure of working with Isabella, through our partnership with The Washing Machine Project. Isabella consistently demonstrates an unwavering commitment to social impact and community empowerment. She possesses a rare blend of strategic vision and genuine empathy, which has been instrumental in driving meaningful change through our partnership. Her leadership has been pivotal in aligning corporate objectives with our mission to provide access to clean laundry facilities for underserved communities worldwide. Beyond her professional acumen, Isabella's personal warmth and sincerity make her a pleasure to work with. She approaches every interaction with a deep desire to understand, so she can prioritise the needs of those we aim to serve. Her passion, integrity, and dedication make her an invaluable asset to any organization committed to making a positive difference in the world.”

Navjot Sawhney - Founder of The Washing Machine Project

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“Isabella's depth of knowledge and understanding of the needs, challenges, and aspirations of youth is unparalleled. She possesses a rare ability to connect with young individuals on a profound level, making her an invaluable asset in any initiative focused on empowering and supporting them. What sets Isabella apart is her unique ability to build strategies that seamlessly integrate antiracism and intersectionality and link them to social impact. She recognises the importance of addressing the complex web of social identities and experiences that young people navigate and understands that creating lasting change requires a multifaceted approach. Isabella goes beyond theory and translates her knowledge into practical and actionable strategies that have a tangible impact on people’s lives. Her enthusiasm, creativity, and collaborative spirit have made every project a joy to be a part of. Her innovative thinking and fresh perspectives have consistently brought new ideas to the table, pushing boundaries and challenging the status quo. Her dedication to excellence and her unwavering passion for her work are truly inspiring. Isabella is not only an exceptional expert in her field but also a remarkable individual to collaborate with.”

Hannah Litt - Co-Founder of Project Humanise, Award winning JEDI and Anti-Racist, UK Top 50 Influential Muslims

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Isabella changed my life. Four years ago, she saw potential in my engineering content and offered sponsorship from a FTSE 100 company. This launched my professional content creation career. Today, I run a successful company with high-value clients, and I've started my dream electronics engineering consultancy, working with NASA on the Artemis mission and global clients in countries like the US, Kenya, and Japan. Being guided by someone who truly understands the struggles of underrepresented people and can provide real industry insights was incredibly important. Isabella's support and guidance were pivotal in my journey; none of this could have happened without her. If you want someone who truly empowers young professionals into impactful careers, Isabella is the person you need!”

 Shrouk El-Attar MEng - Founder of Shrouk El-Attar Consultancy, Top 5 British Entrepreneurs in Electronics, Top 6 Young Women Engineers in the UK

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“Isabella’s work has proven time and time again that she can truly move the needle with the impact she achieves on both a corporate and grassroots scale. It’s very easy to talk the talk within the scope of ED&I but Isabella walks the walk and is a powerhouse of insight, network and experience. What she does best is taking any organisation’s vision of a brighter future and transforming it into truly impactful projects that change the world for the better. If you’re considering working with Isabella, I couldn’t recommend her highly enough.”

Mohammad Taher - ‘The Airport Guy’, DfT Aviation Ambassador, Educational Influencer, International Speaker

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“From our first encounter, Is has been a beacon of inspiration to me. As a first year student, I found navigating life and securing opportunities in the UK difficult after moving from St Lucia. Is was the first person I approached who was genuinely invested in supporting young persons to excel and find their feet in the world. Unaware of her network and her position at the time, she gave me my first opportunity within her organisation, and this ultimately gave me the self confidence and belief I needed to pursue other opportunities. Becoming a soft skills trainer and later a member of her youth advisory board opened up doors I never would've imagined for myself. I'm still benefiting from the ripple effects to this day. She's always taken a keen interest in learning from young persons like myself and provides a supportive environment to listen and guide if necessary. The amount of knowledge and eye-opening history nuggets I've received have been incredible and have filled me with a great sense of pride as a person of colour. She's since grown to become a mother away from home and a mentor in my personal and professional life.”

Simon Desir - Masters of Engineering Student, Mechatronics, Robotics & Automation Engineering

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